One workspace for every product launch

Debut keeps the brief, the dates, the owners and the approvals of every launch in one shared plan, with a checklist for launch day.

  • 8 days to launch, was 3 weeks
  • 4 teams working as one
  • 12 launches shipped this year

Debut takes every launch through Brief, Assets, Review and Live.

Start with Debut

The three places launches usually slip

Assets, approvals and launch day each get a place in Debut, so no file or sign-off waits in a thread.

  1. Assets hide in drives, threads and inboxes.

    Debut files each one under its launch.

  2. Approvals arrive the night before.

    Requests carry due dates, so reviewers plan ahead.

  3. Go-live becomes a crowded group chat.

    One checklist runs the day, with a name on each step.

94%of approvals signed off before their due date

Made for every stage of a launch

Assign owners, check readiness and move dates on one plan, and every channel board follows the change the same day, with no board updated by hand.

See what each plan includes
  • Dates that move together

    Shift a date on the timeline and the board below follows.

  • Readiness at a glance

    See how much of the launch is ready, what is still open and how each day went.

  • Clear owners from day one

    Assign each part of the brief, and everyone can see who has what.

  • Boards for every channel

    Email, social and blog each get a board shaped to how that team works.

Plugged into the tools your team already runs on

Debut connects to the planning, design, messaging, meeting and sales tools a launch moves through, so the plan stays in one place.

  • Planning
  • Design
  • Messaging
  • Meetings
  • Sales

Teams that ship often plan their launches here

Product, marketing and support teams run their launches in Debut. Five of them describe what changed once every owner worked from one plan.

  • We used to rebuild the launch plan in a new doc every quarter. Now the last launch becomes the template for the next.

    Lucia FerreiraHead of Product Marketing, Lanternly
  • Our date slipped a week. The timeline and every board moved with it, and nobody had to redo a thing.

    Hannah LindqvistProduct Lead, Mossgrove
  • Legal, design and support finally read the same plan. That alone paid for the seats.

    Emily CarterProgram Manager, Pellwood Health
  • We are a team of six. Debut gives us the launch process of a company three times our size.

    Owen FairleyFounder, Saltmarsh Studio
Portrait of Marcus Bell

Marcus Bell on how Orbitline plans its launches

Prep used to mean three weeks of chasing people for updates. Now the plan does the chasing, and we go live in eight days.

Marcus BellDirector of Product, Orbitline
to launch, was 3 weeks
8 days
working as one
4 teams
launches shipped this year
12

Pay for the seats you use

Three plans, billed per seat, monthly or yearly. Every plan shares the same launch checklist, and you can change or cancel at any time.

Billing period
  • Basic

    For small teams running their first launches.

    $12per seat per month

    Per seat, billed monthly

    Choose Basic
    • Up to 3 active launches
    • Launch checklist and review timer
    • Shared brief with owners
    • 5 integrations
    • 7 days of activity history
    • Email support
  • Team

    For teams that launch every month.

    $24per seat per month

    Per seat, billed monthly

    Choose Team
    • Unlimited active launches
    • Approvals with due dates
    • Timeline and channel boards
    • Every integration
    • Readiness reports
    • Priority support
  • Enterprise

    For many teams launching at once.

    $48per seat per month

    Per seat, billed monthly

    Choose Enterprise
    • Everything in Team
    • Multiple workspaces
    • Single sign-on
    • Custom roles and permissions
    • Audit log
    • Dedicated success manager

Bring the whole team to the next release

Start with one launch. Invite the people who own each part, share one date, and the plan keeps everyone on it.

  1. Workspace ready, done

    Day 1

  2. Team invited, done

    Day 1

  3. Plan approval, in progress

    Day 3

  4. Live together, not started

    Launch day